Lamborghini reaches all-time high sales in 2024

Italian luxury carmaker Lamborghini set a new historical record by selling 10 687 cars in 2024. The company attributes this success to the complete transition to hybrid technologies across its entire model line, auto.ru reports. Sales were up 6% year-on-year, with the largest number of vehicles sold in the EMEA (Europe, Middle East and Africa) region at 4227 units. The Americas saw 3712 vehicles sold and the Asia Pacific region saw 2748 vehicles sold. The company's particular success was brought by the flagship model Revuelto, which is already sold out for two years ahead - until the end of 2026. The new model Temerario also attracted considerable public interest. An additional contribution to the record figures was made by the latest versions of the Huracan supercar, including special editions Sterrato and STJ, which are still in production. Lamborghini management has confirmed its intention to continue investing in the development of innovative technologies, which should further strengthen the brand's position in the global market.